Sales Call Talk Time Analyzer

The best discovery calls are 70% prospect, 30% rep. Vozah's sales call talk time analyzer measures who's doing the talking so you can spot reps who monologue, reps who listen, and everyone in between — and coach toward the right balance.

Talk time is a leading indicator of discovery quality. Reps who talk too much pitch instead of uncover. Reps who listen too little miss buying signals. This tool surfaces the data so you can fix it.

How the Talk Time Analyzer Works

1. Upload or record — Drop a call recording or connect your dialer.
2. Get speaker labels — The analyzer identifies rep vs prospect speech segments.
3. See the breakdown — Talk time ratio, longest monologues, and speaking turns.
4. Compare to benchmarks — Discovery calls should skew 60–70% prospect; demos may be more balanced.
5. Coach with data — Use the report in sales coaching conversations.

Why Talk Time Matters

Discovery Calls

The goal is to uncover pain, budget, and authority. You can't do that while talking. Top performers let prospects talk 65–75% of the time. If your rep is at 50/50 or higher, they're pitching too early.

Demo Calls

Demos require more rep speaking to explain features, but discovery sections should still favor the prospect. Use the analyzer to see if your rep is lecturing or guiding.

Objection Handling

When a prospect objects, the rep who talks over them loses. The analyzer can flag moments where rep talk spikes during objection segments — a sign of defensiveness.

Benchmarks by Call Type

| Call Type | Ideal Rep Talk | Ideal Prospect Talk | |---|---|---| | Discovery | 25–35% | 65–75% | | Demo | 45–55% | 45–55% | | Closing | 40–50% | 50–60% | | Cold call | 40–50% | 50–60% |

These are guidelines, not rules. Context matters — a confused prospect may need more explanation.

Pair With Other Sales Metrics

Talk time is one input. Combine it with the sales call quality scorecard for a fuller picture of call performance. For teams focused on active listening, the talk time analyzer is an essential coaching tool.

Analyze your call talk time now — upload a recording and get your ratio in minutes.