Growth and Business plans

Custom AI sales roleplay for your next real meeting

Describe the call you are preparing for. Vozah drafts an AI buyer for that prospect and situation, then you rehearse it out loud and get a nine-dimension scorecard.

See a worked exampleCompare Growth and Business

On Growth or Business? Open the scenario builder

How it works

One brief in, one rehearsable buyer out

  1. 1. Write the brief

    20 to 2,000 characters on who you are calling, their company, the situation, what makes it hard and your goal. Add an optional label.

  2. 2. Vozah drafts the buyer

    An AI model turns the brief into a persona, opening line, call type, difficulty, hidden pain, likely objections and the conditions for agreeing to a next step.

  3. 3. Rehearse by voice

    The call starts straight away in your browser. The buyer reacts to what you say and can end the call if you stay vague.

  4. 4. Review the scorecard

    Get scores and written feedback on the same nine dimensions as every practice call, then run it again or build a tougher version.

Want to practice a common situation instead? The built-in AI sales roleplay library is available on every plan, and the practice directory shows which skills already have a matching built-in buyer.

Writing a scenario brief

What to put in the brief

The builder only knows what you write, so specific details produce a more realistic buyer. Five parts cover most calls:

  1. 01Who. The buyer's role and seniority, not their name.
  2. 02Company context. Size, industry and the tools or vendor they use today.
  3. 03Trigger. Why this call is happening now: a hire, an announcement, a renewal or an inbound request.
  4. 04What makes it hard. Known skepticism, a past bad experience, budget timing or who else decides.
  5. 05Your goal. The specific outcome you want, such as a 20-minute meeting or a pilot conversation.

Copyable template

[Day] [call type] with the [role] at a [size] [industry] company. They use [current tool/vendor] and [trigger you know about]. They are [skeptical/busy/burned before] because [reason]. [Who else decides or what blocks budget]. Goal: [specific next step].

Leave out personal data and anything confidential. The brief is sent to an AI provider to draft the buyer and is saved with the scenario.

Worked examples

Three briefs and the buyers they set up

These are hypothetical, sanitized examples written by Vozah. The buyer setups show the fields the builder fills in, but they are illustrations rather than saved outputs. Actual drafts vary from run to run.

Account executive · Discovery

Brief

“Thursday discovery call with the VP of Customer Support at a 300-person e-commerce company. They use Zendesk and said on a podcast that their ticket backlog doubles every holiday season. They are wary of AI chatbots after a bad pilot last year. Goal: agree to a scoped pilot conversation with their operations lead.”

Illustrative buyer setup

Title
E-commerce Support VP: Holiday Backlog Discovery
Category
Discovery
Difficulty
Hard (6-minute call limit)
Persona
VP Customer Support, mid-market e-commerce
Opening line
“I’ve got twenty minutes. Fair warning, our last AI pilot was a mess.”
Hidden pain
Seasonal contractors take weeks to ramp, so backlog builds before they are useful
Objections
“We tried a bot already.” “Zendesk has AI add-ons.” “Nothing new before our Q4 freeze.”

SDR · Cold call

Brief

“Cold call to the operations manager of a regional dental group with 12 offices about a patient-reminder platform. Calls usually reach the front desk first, and budget decisions sit with the CFO. No-shows came up in their job posting for a scheduling coordinator. Goal: book a 20-minute call.”

Illustrative buyer setup

Title
Dental Group Ops Manager: No-Show Cold Call
Category
Cold call
Difficulty
Pro (5-minute call limit)
Persona
Operations manager, 12-location dental group
Opening line
“This is operations. I’m between two offices, what do you need?”
Hidden pain
Front-desk staff spend mornings phoning patients to confirm appointments
Objections
“Our practice software already sends texts.” “The CFO decides on tools.” “Email me something.”

Customer success · Renewal

Brief

“Renewal call with the marketing director at an existing customer. Usage dropped sharply after their internal champion left, and procurement has asked for a 15% discount. The director is new to the account. Goal: agree a usage review with the team before the renewal date instead of discussing price first.”

Illustrative buyer setup

Title
At-Risk Renewal: New Director, Discount Ask
Category
Follow-up
Difficulty
Expert (7-minute call limit)
Persona
Director of Marketing, inherited the account
Opening line
“I’ll be honest, I didn’t pick this tool and procurement wants a better price.”
Hidden pain
The director needs a quick win to show their leadership in the first quarter
Objections
“My team barely logs in.” “We need 15% off to renew.” “We’re reviewing alternatives.”

Practice exchange · Example 1 · Hypothetical

AI buyerI’ve got twenty minutes. Fair warning, our last AI pilot was a mess.

YouAppreciate the warning. What went wrong with it, so I don’t waste your time repeating it?

AI buyerIt answered the easy tickets and made customers angrier on the hard ones.

YouSo the holiday backlog is mostly the hard tickets. Who handles those when volume doubles?

AI buyerContractors. And honestly, they aren’t useful until the season is half over.

Custom scenario · Example 1Illustrative example

68/100

Weighted composite of the nine dimension scores

  • Opening Hook74
  • Discovery81

    Asked what failed in the last pilot and uncovered the contractor ramp problem.

  • Qualification52

    Never confirmed who else joins a pilot decision.

  • Value Proposition60
  • Objection Handling78
  • Talk-to-Listen Ratio76
  • Pacing70
  • Closing48
  • Next-Step Clarity45

    Ended with “I’ll send something over” instead of proposing time with the operations lead.

Coaching summary: Strong discovery on the failed pilot and contractor ramp. Next run, confirm the decision process and ask for a dated meeting with the operations lead before the call ends.

Hypothetical example for illustration, scored with the production rubric weights. It is not a real customer session.
Access and limits

Who can build, and what they control

Plan access

Growth ($399/mo, 20 seats) and Business ($899/mo, 50 seats), including covered team members. Free, Solo ($29) and Team ($149) use the built-in library.

Inputs

A free-text brief (20 to 2,000 characters) and an optional label (up to 80 characters). No documents, call recordings or CRM data.

Ownership

Each custom buyer is private to the person who built it and appears only in their scenario list. There is no team sharing or assignment yet.

Limits

Up to 10 custom buyers per user per day. Calls are capped at 5 to 7 minutes by difficulty and use your monthly practice minutes. Practice is voice-only in the browser.

Related

FAQ

Common questions

Which plans include custom AI buyers?⌄
Growth ($399/month, 20 seats) and Business ($899/month, 50 seats). Covered team members on those plans can also build custom buyers. Free, Solo and Team accounts use the built-in scenario library.
What do I need to provide?⌄
A brief of 20 to 2,000 characters describing the prospect's role, company, situation, what makes the call hard and your goal. You can add an optional label of up to 80 characters. There are no file uploads or CRM imports.
How long can a custom roleplay last?⌄
The AI picks a difficulty that fits your brief. Calls are capped at 5 minutes for rookie and pro buyers, 6 minutes for hard buyers and 7 minutes for expert buyers. Practice time comes out of your monthly practice minutes.
Can my manager or teammates see my custom buyer?⌄
No. A custom scenario appears only in the scenario list of the person who created it. Managers cannot assign it to others today; each rep builds their own.
Can I edit the buyer after it is created?⌄
There is no editor for generated buyers. If the persona is off, write a more specific brief and build a new one. Each user can build up to 10 custom buyers a day.
Is it safe to include real prospect details?⌄
Your brief is sent to OpenAI to draft the buyer and is saved with the scenario. Describe roles and public context rather than personal or confidential information. You do not need a prospect's name to get a realistic rehearsal.
Start practicing

Try the built-in library first

Every free account can practice the built-in AI buyers. Upgrade to Growth or Business when you want buyers built from your own briefs.

Create your free account

10 practice minutes each month · No credit card required